High Noon Issues Urgent Recall on Vodka Seltzers Mistakenly Labeled as Celsius Energy Drinks – What You Need to Know!

High Noon is dealing with a significant recall involving some of its popular vodka seltzers. The issue arises from an unexpected mix-up at a packaging facility, which resulted in some cans being mislabeled. Customers who bought 12-packs of High Noon might find cans labeled as Celsius energy drinks inside.

The U.S. Food and Drug Administration (FDA) confirmed that these confusing packs were shipped to retailers in several states, including Florida and New York, between July 21 and July 23. Instead of refreshing cocktails, some folks may be cracking open energy drinks packed with caffeine.

This incident highlights a broader concern in the beverage industry. Recently, energy drinks have surged in popularity, especially among younger consumers. For example, Celsius has gained favor with Gen Z and fitness enthusiasts; Capitol Hill is even stocked with these cans.

The FDA has specified that the recalled products come from two specific production lots. Shoppers can check for particular lot codes to confirm whether their drinks are affected. Celsius is urging customers to inspect all cans of the Sparkling Blue Razz flavor for any misleading labels.

Despite the confusion, no injuries or adverse reactions have been reported so far. However, experts caution that this mix-up underscores the importance of supply chain vigilance, especially in a market where consumers are increasingly health-conscious and drawn to energy drinks.

High Noon, which first launched its hard seltzers in 2019, quickly became a popular choice, boasting an impressive 4.5% alcohol content. The brand’s growth reflects consumer preferences for drinks that combine quality ingredients—like vodka and real fruit juice. In 2022, High Noon even became the top-selling spirit brand in the U.S. by volume.

Celsius, known for its high caffeine content, could be a double-edged sword. While many enjoy the boost it provides, mixing it up with alcohol leads to potential dangers.

Both companies are conducting investigations to prevent future mix-ups. In the meantime, customers are advised not to drink from mislabeled cans. Instead, they should reach out to High Noon for further assistance, including possible refunds.

This scenario serves as a reminder for consumers to stay vigilant and checks labels carefully. The growing trend of consumer choices around alcoholic and energy drinks highlights a greater need for transparency and accuracy in product labeling.



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