In 2025, Hilton made waves in the Caribbean and Latin America (CALA) by achieving significant growth. The hospitality titan now operates over 300 hotels across 35 different countries and territories in the region, with an impressive development pipeline of more than 150 new hotels and 21,000 additional rooms. This success highlights the rising interest in luxury and lifestyle accommodations.
Hilton opened more than 30 new hotels in 2025, showcasing its expanding footprint. The brand also signed a record number of deals, driven by robust demand for quality tourism experiences. This uptick is directly tied to a resurgence in both leisure and business travel in Latin America and the Caribbean. As tourism flourishes, Hilton’s growth boosts local economies, generates jobs, and elevates regional tourism appeal.
Growth in Hilton’s hotel pipeline is noteworthy, with a 55% increase in the number of hotels and a more than 25% boost in rooms compared to 2024. This expansion response reflects the increased demand for quality accommodations as global travel resumes. In fact, recent statistics show that tourism in the Caribbean has rebounded significantly, with 2025 seeing a 30% increase in visitors compared to previous years, according to data from the Caribbean Tourism Organization.
Luxury and lifestyle offerings are a major reason behind Hilton’s 2025 success. Travelers are increasingly seeking immersive experiences and high-end amenities. This demand for superior accommodations is anticipated to shape the hospitality market for years to come. Notably, wellness and experiential travel trends are reshaping what luxury looks like, making Hilton’s focus on these areas timely and smart.
Looking ahead, Hilton plans to continue its ambitious expansion to double its current portfolio in CALA. The company aims to strike a balance between luxury offerings and more budget-friendly options, catering to the varied needs of both leisure and business travelers. This strategic vision positions Hilton as a key player in the global hospitality scene, helping to drive tourism growth in the region.
In summary, Hilton’s remarkable growth in 2025 not only showcases the brand’s resilience but also its significant impact on the CALA region’s economic landscape. By investing in local markets and catering to evolving travel preferences, Hilton is well poised to lead in hospitality for years to come.
For further details, you can check out Hilton’s official release on their growth strategies [here](https://stories.hilton.com/releases/hilton-ends-2025-with-robust-luxury-and-lifestyle-growth-across-the-caribbean-and-latin-america).
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