Always Alpha, part of Dolphin (NASDAQ:DLPN), has teamed up with Deep Blue Sports + Entertainment to form the largest firm dedicated to women’s sports. This collaboration merges Always Alpha’s skills in talent management with Deep Blue’s marketing know-how to create a unique full-service solution for female athletes.
Key figures in this venture include Olympic champion Allyson Felix and CEO Cosette Chaput from Always Alpha, alongside Deep Blue’s founder Laura Correnti. They have already secured contracts with rising stars in women’s football, like Temwa Chawinga, Barbra Banda, and Niamh Charles.
Always Alpha was created in 2024 to reshape how female athletes are managed. Similarly, Deep Blue, founded in 2023, focuses on creating commercial opportunities in women’s sports. Together, their goal is to provide a range of services, including strategic marketing and deal development.
This new partnership reflects a growing interest in women’s sports, which has seen a surge in viewership and sponsorship deals. By combining forces, they aim to fill a significant gap in the market, using their strengths to provide diverse revenue streams, such as:
- Fees for athlete representation
- Marketing and consulting services
- Commissions from brand partnerships
- Revenue from event management
- Advisory services
The decision to launch this joint venture is timely, coinciding with increased media rights values and sponsorship opportunities in women’s sports. Signing high-profile athletes like Chawinga and Banda illustrates their capability to tap into upcoming events, such as women’s football tournaments and the Olympics.
However, there are challenges ahead. The integration of the two companies, competition from established firms, execution of the combined approach, and cash flow management during growth are key areas to watch. For Dolphin shareholders, this venture signals a strategic entry into a rapidly growing segment, offering potential for significant value creation.
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women sports management, Allyson Felix, DLPN, Always Alpha, Deep Blue Sports Entertainment, women football talent, sports talent management, women athletes representation, Olympic athletes management, Temwa Chawinga, Barbra Banda, Niamh Charles
