Sydney Sweeney recently pulled off a surprising stunt at the Hollywood sign. Under the cover of night, she and a small team draped the iconic landmark with bras. This bold prank aimed to promote a new women’s undergarment line.
In a video shared on Instagram, Sweeney showcased their late-night mission. The group loaded a van with bras and made their way to the Hollywood Hills. There, Sweeney began stringing the bras up and hanging them over the big letters of the sign.
However, this act didn’t sit well with the Hollywood Chamber of Commerce. They expressed that the stunt was unauthorized. Steve Nissen, the Chamber’s chief, clarified that any commercial use of the sign requires permission, which they did not have for this event.
Interestingly, the LAPD noted that a report about trespassing had not been filed yet. This isn’t Sweeney’s first brush with controversy. In late 2025, she faced backlash for an ad campaign with American Eagle. The tagline, “Sydney Sweeney Has Great Jeans,” drew criticism for its implications about her heritage. Sweeney responded by saying she won’t let others define her.
This event raises questions about celebrity antics in public spaces. According to a recent survey, nearly 65% of Americans believe that such stunts, while entertaining, often cross an ethical line. While some fans admire Sweeney’s boldness, others argue that it can lead to disrespecting iconic symbols.
It’s a fine line between creative expression and authority boundaries, especially in places like Hollywood, where the spotlight is always shining.
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Sydney Sweeney
