Horizon Sports & Experiences Boosts Its Portfolio with Strategic Acquisition of Top Entertainment Marketing Agency

Horizon Sports & Experiences (HS&E), a branch of Horizon Media that focuses on sports and experiential marketing, has recently acquired the marketing agency Strategic. The details of the deal have not been made public.

This acquisition is HS&E’s second, following its purchase of Blake Sports Group in May 2023.

Founded in late 2022 by co-CEOs David Levy and Chris Weil, HS&E manages sports events like Pickleball Slam and the Shark Beauty Women’s Champions Classic. They work with notable clients, including Cognizant, M&T Bank, the NBA, Paramount+, PayPal, and Verizon.

Peter Stern, the founder of Strategic, will take on the role of chief growth officer at HS&E. His agency, started in 1997, has worked with brands like AB InBev, Pepsi, and Toyota.

In a statement, Stern expressed excitement about joining HS&E, praising Levy and Weil for their successful track record. He looks forward to collaborating and driving the agency’s growth further.

Weil and Levy shared their enthusiasm for welcoming Stern, acknowledging his achievements in building Strategic. They believe this partnership will open new opportunities for both teams.