Let’s talk about AI in gaming, specifically with the character Aloy from Horizon. Recently, a tech demo was shared, but it didn’t show anything that’s truly in development. The company behind Horizon, Guerilla, didn’t use any of my voice or face for that demo, and they own Aloy.
That brings up some concerns for me—not just about my involvement but about the future of performance art in gaming. Right now, SAG-AFTRA, the actors’ union, is on strike, and AI is a big part of the conversation. The reason? There’s a real worry that companies might use AI to recreate performances without permission or fair compensation.
What we’re fighting for is simple: if a company wants to create an AI version of an actor, they need to ask for consent, offer fair pay, and be transparent about how they plan to use that AI. Without these protections, an actor could lose control over their own likeness, which is a frightening prospect. Imagine a game being released that features someone’s performance without them ever knowing about it—and without any way for them to challenge it.
This isn’t just a personal worry; it affects everyone in the industry. I love gaming and the unique performances we can deliver, and I want to see new talents emerge.
It’s interesting to note that over the past few years, a survey by the Entertainment Software Association found that about 75% of game developers are concerned about AI technology impacting job security. This reflects a broader fear as technology evolves. While advancements in tech can enhance games, we must ensure they don’t undermine the people who bring these characters to life.
In conclusion, protecting the art of gaming performance is crucial for its future. If we don’t stand together on this issue, the industry could change in ways that hurt creative talent. It’s essential to keep the conversation going about these advancements and how to safeguard the rights and contributions of all artists involved.
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