How AI is Transforming India’s Entertainment Landscape: From Scripts to Screens

Artificial Intelligence (AI) is changing the entertainment landscape in India, just like it is in many parts of the world. From writing scripts to engaging with audiences, AI is making waves in Bollywood and beyond. Think of AI-generated scripts, stunning visual effects, personalized streaming suggestions, and even virtual influencers. This tech revolution is still in its early days, but it’s already reshaping how stories are told and how viewers connect with them.

The partnership between AI and creativity is growing. AI tools are making work easier and faster, allowing filmmakers, musicians, and game developers to explore new ideas. By automating routine tasks, creators can focus more on their art. A report from IBM highlights how AI is being used globally, including in security, marketing, and analytics, and Indian entertainment companies are keeping up, using AI to stay ahead of the game.

As AI technology develops, its impact on India’s entertainment scene becomes clearer. Media companies are utilizing AI to enhance many aspects, such as audience analysis through chatbots and digital tools. For instance, popular filmmaker Siddharth Roy Kapur shared how AI helps streamline production. “AI allows us to visualize storyboards quickly and efficiently. It improves location scouting, casting, and even visual effects,” he noted.

AI isn’t just about creating films; it’s also about improving the audience experience. PVR INOX has launched a smart chatbot called ‘Movie Jockey’ that lets customers book tickets and order food just by typing simple prompts. Jeetendra Verma, PVR’s CIO, explained, “You can book tickets or order snacks without waiting in line. Just type ‘2 burgers for this cinema,’ and you’re set.”

PVR also introduced the FLEXI Show concept, allowing moviegoers to pay only for the time they watch a film. If you leave halfway through, you can get a partial refund. This innovative approach shows how companies are using technology to improve customer satisfaction.

Production companies like Vermillion World Productions are embracing AI, too. Gaurav Bose mentioned that AI is now a vital part of their pre-production process. “From script analysis to editing, AI helps streamline our workflow,” he said. With enhanced tools, they are even working on AI-generated trailers to promote their films more effectively.

Director Abhishek Jain shared how he uses AI to refine his scripts, gaining valuable feedback that sharpens his storytelling. Similarly, Siddharth Kumar Tewary from Swastik Productions described their journey of creating successful AI-generated devotional songs. They use AI to streamline music production, allowing for quick experimentation while keeping costs down.

Film critic Fenil Seta pointed out that AI opens new doors for filmmakers, enabling actors to be dubbed in different languages, enhancing their global reach. He believes AI will not replace human creativity but will enhance the overall filmmaking process, making it more economical and efficient.

While the use of AI in entertainment is promising, it’s essential to navigate the challenges it brings, like privacy and fairness. The industry must balance innovation with ethical considerations to ensure that AI enhances creativity and maintains audience trust. By doing so, creators can explore new storytelling avenues and deliver meaningful experiences to viewers around the world.

Source link