The Writers Guild of America (WGA) is raising concerns about Disney’s recent partnership with OpenAI. They view the deal, which allows OpenAI’s Sora to create videos using iconic Disney characters, as a risk to the work of writers. The WGA believes this agreement might pave the way for the misuse of their original content.
Disney’s agreement lets OpenAI produce user-driven videos featuring over 200 beloved characters from franchises like Marvel, Pixar, and Star Wars. It also includes a $1 billion investment in OpenAI. The WGA plans to talk to Disney about the specifics of the deal, especially regarding how it could impact writers.
The union claims that companies like OpenAI have taken large amounts of creative work to train their AI models. They are pushing Disney and other studios to take legal steps to protect the writers’ intellectual property.
Disney countered by stating that this agreement doesn’t allow OpenAI to use actors’ likenesses or voices and that the original intellectual property won’t be used to train AI.
OpenAI sees this deal as a chance for collaboration between tech and the creative industry. They believe it sets a standard for responsible AI use in entertainment. However, Disney has also sent a cease-and-desist letter to Google, claiming that Google-owned platforms have infringed on Disney IP. The WGA applauded this action, as it acknowledges the importance of protecting creative rights.
SAG-AFTRA, the actors’ union, is closely observing the partnership as well. They are wary of how AI might affect the rights of performers and are insisting on compliant use of images and voices. They’ve been in discussions with OpenAI to ensure that performers’ rights are respected.
The characters included in this partnership range from classics like Mickey Mouse to modern favorites from films like “Encanto” and “Frozen.” Soon, fans may see AI-generated videos featuring their favorite characters on platforms like Disney+.
This dialogue between unions, studios, and tech companies indicates a growing awareness of the implications of AI in creative fields. According to a recent survey, over 70% of content creators are concerned about how AI will affect their work, highlighting the ongoing tension in this rapidly evolving landscape.
In this age of technology, it’s crucial to strike a balance between innovation and respect for creative rights. As the industry navigates these challenges, discussions like these will shape the future of storytelling and entertainment.
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