Dutch and German supermarkets are stepping up in the fight against climate change. A new study shows their climate plans align well with the Paris Agreement. They’re also pushing for more plant-based protein options.
The Superlist Environment Europe 2026 report evaluated 27 supermarkets from eight countries, including France, Germany, and the UK. It found that while seven supermarkets have set clear targets to cut emissions, many still need to promote plant-based diets more actively.
Top Performers
Lidl stands out in this report. Lidl Netherlands was ranked first, followed closely by other Lidl branches in Poland, Germany, and Spain. Dutch chains Albert Heijn and Jumbo also placed well, coming in second and third. Other notable names include REWE, Aldi Süd, Denner, and Migros.
However, the report reveals a concerning trend. Only five retailers reported actual emissions reductions. Many either saw their emissions rise or didn’t provide precise information.
Rebalancing Protein Sales
While some supermarkets excel at pushing plant-based options, a significant part of the market, especially in France and Spain, has yet to engage. Nico Muzi, co-founder of Madre Brava, highlights a key dietary issue. “In Europe, we consume too much protein, and not enough fiber. Doctors recommend more fruits, vegetables, and legumes alongside less meat.”
Muzi urges supermarkets to embrace this shift. “By promoting plant-based options, they help customers and the planet. This could also lower their costs in the long run.”
This isn’t just a regional issue; current global trends show increased interest in sustainability. According to a recent survey by McKinsey, 66% of consumers are willing to pay more for sustainable products.
The Superlist Environment Europe 2026 report is a collaboration between Questionmark, WWF Netherlands, and several other sustainability advocates. To explore the findings further, check out their official [report here](https://www.madrebrava.org/latest/new-report-reveals-climate-strategy-gaps-between-europes-biggest-supermarkets).
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