Japanese luxury brand Infiniti has just launched its new midsize SUV, the QX65, as part of its effort to regain a strong position in the U.S. market. This vehicle is powered by a 268-horsepower VC-Turbo engine, generating 286 foot-pounds of torque, and features dual 12.3-inch displays.
Infiniti, which is Nissan’s premium arm, saw impressive sales in 2017, with 153,000 vehicles sold in the U.S. However, sales have dropped significantly since then, with only about a third of that number sold last year. A recent report from Haig Partners highlighted a stark decline, noting that Infiniti sales were down 9% in 2025 compared to the previous year, marking a staggering 65.6% dip from its peak.
In contrast, rival brands like Lexus and Acura have thrived. Lexus saw a 7.1% increase in sales in 2025, following an already successful 2024. According to Stephanie Brinley, an automotive analyst at S&P Global Mobility, Infiniti has been in a “product lull.” They’ve changed direction multiple times in recent years, but the lack of new offerings has held them back.
The QX65 aims to address this gap. With a starting price of $53,990, it is more affordable than the average luxury midsize SUV, which typically hovers around $77,000. This model draws inspiration from Infiniti’s earlier FX line of SUVs, which were noted for their stylish design and performance.
Infiniti plans to release one new vehicle each year for the next five years, signaling a shift in strategy. The QX65 will be manufactured in Smyrna, Tennessee, with sales expected to begin in early summer.
As the automotive industry evolves, it’s clear that addressing consumer preferences and maintaining a steady release of new models will be crucial for Infiniti’s turnaround. The coming years will be telling for the brand and its ability to reclaim its place in a competitive market.
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