Levoit Launches New Campaign for Comfortable Living
Levoit is on a mission to make homes cleaner and cozier. They’ve just kicked off an exciting digital campaign featuring over 100 popular lifestyle influencers.
This campaign, crafted with the help of Joybyte, showcases influencers like dog parent @frenchie_louisclark, lifestyle creator Victoria Lightfoot, and motherhood bloggers @jenmariegreer and @junebabylove. They demonstrate how Levoit products, like the LVAC-200 Cordless Vacuum and the Vital 100S Smart Air Purifier, enhance daily living. These tools effectively tackle pet hair, odors, and allergens, creating safer spaces for everyone, including pets and kids.
Joybyte identified three main groups to target with this campaign: pet owners, minimalist men, and influential moms. This strategy has led to impressive results. After four months, Levoit has seen an amazing increase in brand awareness, generating 3.9 million views and over 500 conversions from more than 260 influencer posts.
During major shopping events like Black Friday and Cyber Monday, the campaign reached new heights. It produced nearly 80 pieces of content on TikTok and Instagram, amassing over 943,000 views and 23,000 engagements in just one weekend.
“We combined the trusted voices of familiar influencers with fresh perspectives to create excitement and broaden our reach during Black Friday and Cyber Monday,” said Rosellen Quist from Joybyte. “This focus not only raised brand awareness but also boosted engagement and sales.”
This lively campaign will continue on platforms like Instagram, TikTok, and Facebook, through engaging reels and posts that showcase Levoit’s commitment to comfortable living.
Source: Joybyte
