Broadcasters are feeling the heat to upgrade their technology. With the rise of multi-platform content delivery, many are running into the limits of their current systems, as reported by NewscastStudio.
These changes require organizations to find better, more unified solutions that can manage different formats while keeping everything running smoothly. It’s not just about changing file types anymore.
“Content needs to go everywhere, in many formats, while budgets are tight or even shrinking,” explained Jon Finegold, CMO at Signiant. This pressure is prompting broadcasters to rethink their tech setups, aiming for modern solutions that improve workflows and efficiency.
Efficiency and workflow optimization are key for broadcasters
Adapting to New Technology
Media companies are responding to the demand for cross-platform content by adding various tools, each tackling a specific aspect of the media supply chain. However, this has made things more complicated.
“Many companies are adding different technologies piecemeal, each solving a small part of the challenge,” said Bea Alonso, strategic marketing lead at Projective. “To truly improve operations, they need a more unified approach.”
Today’s requirements go beyond what traditional broadcast systems can offer. Companies need to blend different hardware and manage both cloud and on-site services.
“There are more factors to consider, like choosing between cloud and on-premises solutions, which can be hard and costly,” said Kevin Joyce, zero friction officer at TAG Video Systems. It’s essential for vendors to create solutions that meet broadcasters’ need for multi-platform capabilities.
The Future for Media Companies
Moving toward integrated production environments isn’t optional anymore; it’s necessary. Media firms are on the lookout for solutions that can deliver content seamlessly to all platforms while staying flexible for future demands.
Customized systems are quickly fading as standardized solutions rise. “Broadcasters are now searching for modern setups that simplify workflows and increase efficiency. Off-the-shelf, multi-tenant SaaS products are becoming vital,” stated Finegold.
Today’s infrastructure decisions focus on balancing needs with budgets. “Innovation in content delivery is all about allowing broadcasters to use the best infrastructure for their needs while keeping costs down,” noted Neil Maycock, CCO at Pebble. A common playout solution that works across various systems is crucial for operational flexibility and efficiency.
This evolution also affects how content is created, with tools needing to adapt to different formats quickly. “Flexible workflows are essential to meet these evolving demands,” mentioned Bob Caniglia, director of sales operations at Blackmagic Design.
The industry still faces challenges in developing cohesive multi-platform solutions that maintain efficiency. “With so many factors to juggle, creating a seamless solution is vital,” Joyce concluded.
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