How Scott Cochran’s Hiring at the University of West Alabama Unlocks New Opportunities Beyond Football

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How Scott Cochran’s Hiring at the University of West Alabama Unlocks New Opportunities Beyond Football

Joseph Brown recalls a pivotal moment in early 2025 when he received a call from legendary Alabama football coach Nick Saban. A now-retired figure, Saban reached out to discuss Scott Cochran, a candidate for the head coaching position at the University of West Alabama (UWA), where Brown serves as chair of the board of trustees.

Saban’s conversation was followed shortly by another call, this time from Georgia coach Kirby Smart. Both coaches praised Cochran’s skills and leadership, emphasizing his potential impact on the team and the community. Their unsolicited endorsements highlighted Cochran’s reputation as a great motivator and educator.

UWA President Todd Fritch had already decided to hire Cochran even before these calls. Now, with the backing of two of college football’s brightest minds—Saban, who has seven national championships, and Smart, who has two of his own—UWA was ready to make a significant move.

Cochran’s Journey

Before leading the Tigers, Cochran spent 13 years under Saban and four years with Smart at Georgia. Known for his intense workouts and motivational approach, he built a name for himself as a strength and conditioning coach. However, he faced personal challenges, advocating for mental health by overcoming a painkiller addiction that threatened his career.

After resigning from his position at Georgia, Cochran sought treatment and reflected on his next steps. He pondered profound questions: “What is my purpose? Where am I meant to be?” Ultimately, the offer from UWA felt like a sign, guiding him back to coaching with a mission that extended beyond football.

Cochran recognized that leading the Tigers wasn’t merely about X’s and O’s; it was an opportunity to positively influence young men and their community, especially in Sumter County, one of the poorest areas in the U.S. By hiring Cochran, UWA aimed to create an environment that not only succeeds on the field but also fosters socioeconomic growth.

A New Hope for the Community

Cochran’s hiring sparked renewed interest in UWA football, attracting attention from local media and national outlets like ESPN and CBS Sports. The community saw this as a chance to draw in new opportunities and inspire local youth. Brown noted that Cochran’s personal story could energize the area’s economy and help reshape its narrative.

Cochran’s coaching staff includes several former Alabama players, which adds credibility and excitement around the program. This lineup is already generating interest from prospective recruits, including three-star athletes, which could elevate the university’s prominence.

The passion for football runs deep in UWA and its surrounding community. Cochran’s hiring has already ignited excitement, evidenced by record attendance at the team’s spring game.

The Road Ahead

As the season kicks off on August 30 against Fort Valley State, Cochran aims to cultivate a winning culture that gives the community something to rally around. Senior offensive lineman Ben Newton expressed enthusiasm for playing under Cochran, noting the energy and positivity he brings.

Cochran himself is focused on fostering this excitement while fulfilling his purpose. He aims to lead the team in a way that not only honors their dedication but also serves the larger community: “They want to win, and I want to make them proud,” he said.

In a football landscape that often overlooks the importance of community, Cochran’s approach stands out. His journey brings hope—not only for the Tigers but for the entire area.

With strong connections and a shared vision of success, UWA is truly on the brink of something transformative. The community awaits, eager for what’s next.



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