Patriots owner Robert Kraft believes the new deal that makes NFL Media part of ESPN is a big step for the NFL’s global ambitions. He pointed out that partnering with Disney and ESPN can help the league reach more viewers around the world.
Kraft mentioned, “We need to grow our audience to increase the salary cap. This deal helps us do that.” The NFL is already hugely popular in the U.S., but Kraft insists that overseas growth is essential.
He praised Disney and ESPN, saying there’s no one quite like them in the sports world. “We have great content, and they have the means to reach a wider audience,” he said. This partnership could lead to more international games, and even the possibility of NFL teams in Europe.
Interestingly, a recent survey found that 38% of international sports fans are interested in the NFL. This shows a growing interest in American football outside the U.S. By expanding internationally, the NFL aims to tap into this potential market.
As developments like these unfold, they clearly show the league’s ambition. In the past, the NFL’s popularity was mostly confined to the U.S., but now it is eyeing a bigger global footprint, making strategic moves to attract a diverse audience.
The NFL’s plans reflect a broader trend among sports leagues to globalize. As competition increases, how the NFL navigates this challenge will be closely watched.
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