How the Packers Are Keeping Their Finances Strong: A Deep Dive into Their Financial Health

GREEN BAY – The Green Bay Packers are in a strong financial position, as shown in their latest report. For the fiscal year ending March 31, 2025, they reported an impressive operating profit of $83.7 million. This is a notable jump from last year’s $60.1 million, marking a 39.3% increase.

A significant factor in this growth was having nine regular-season games at Lambeau Field. This extra game added considerably to local revenue, boosting it by $34.6 million. Meanwhile, national income also rose by $30.3 million, reflecting the NFL’s booming broadcasting deals and the rising popularity of streaming options.

Besides ticket sales, the bustling businesses at the Lambeau Field Atrium—including the Pro Shop and stadium tours—also contributed to the revenue spike. Interestingly, hosting a ninth regular-season game has more financial impact than a playoff game because playoff ticket sales go to the league instead of the team.

However, how often the Packers will host that ninth game in the future is uncertain. The NFL is expanding its international schedule, which could mean more games are played overseas. For example, the Packers played their ninth game in London during the 2022 season. In 2024, they traveled to Brazil, taking on the Eagles in a game hosted there.

“It was a successful year for the organization,” said Packers President and CEO Mark Murphy. He added that the league’s growing popularity provides great opportunities for the team to continue investing in their roster and facilities.

Despite the profit, rising expenses were also noted. Expenses went up by $41.3 million, largely due to increased travel costs and ongoing projects at Lambeau Field. Murphy emphasized that these investments are essential for competing in today’s NFL. Since upgrading Lambeau Field in 2003, the Packers have put about $675 million into their facilities.

From an accounting perspective, these investments appear as depreciation over several years. Latest enhancements to the stadium and its facilities have begun impacting the financial reports now. Murphy believes that keeping their facilities modern is crucial for attracting talent and maintaining a top-notch game experience.

The total net income for the year reached $85.6 million when considering investment performance. However, this was a 12.5% decrease from the previous year, as the stock market was stronger then. The Packers also reported that their corporate reserve fund has grown from $536 million to about $579 million.

The team is committed to community support as well, showing an overall charitable impact of $13 million in the past year, up from $11 million. The development in Titletown, which has seen around $300 million invested, is viewed as a community asset and a driver of local economic growth.

Murphy noted, “We want our community to thrive, not only for current residents but to attract newcomers who can build their lives and businesses here.” As the Packers continue to succeed financially, their focus on community development remains a core part of their vision.

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