How the ‘RichTok’ Trend is Shaping Young Minds: The Impact of Unrealistic Lifestyles and False Dreams

There’s a buzz on social media about a trend called “RichTok.” But this phenomenon might not be as glamorous as it seems. Psychologist Dr. Louise Goddard-Crawley warns that it could warp our perception of what’s normal.

RichTok showcases lifestyles filled with luxury: think extravagant meals and expensive jewelry. Influencers like Becca Bloom, with millions of followers, display their seemingly glamorous lives, but this can distort reality for many viewers.

Dr. Goddard-Crawley explains that this trend changes how we view success. Instead of aiming for personal goals, it feels like we’re expected to live like these influencers. The psychologist notes that the raw and unfiltered appearance of these posts can lead us to compare ourselves directly to others, forgetting that much of this content is still curated.

For some, this trend may encourage ambition, but for many, it creates feelings of inadequacy. Dr. Goddard-Crawley highlights that this can lead to anxiety and even compulsive spending. Millennials and Gen Z are already facing challenges with financial habits, often influenced by viral trends. The captivating allure of RichTok may drive them to chase a lifestyle that isn’t realistic.

Interestingly, a recent survey by the American Psychological Association found that around 60% of young adults feel stressed by social media comparisons. This data underscores how pervasive this issue is. Instead of connecting with a small group, people now compare themselves to a vast array of curated success from all over the globe.

Dr. Goddard-Crawley asserts that social media exaggerates our basic instinct for social comparison. This can lead to an endless cycle of feeling inadequate, even for those who are doing well in their lives. The desire to display wealth can overshadow values like kindness and integrity.

Perhaps the biggest risk isn’t just the wealth on display, but the emptiness that comes when status becomes our primary measure of self-worth. As Dr. Goddard-Crawley puts it, “The danger is not wealth itself, but the vacuum it creates when status becomes our main language of meaning.”

In a world increasingly influenced by RichTok, it’s essential to recognize the value of qualities that truly matter.



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Jewellery, Expert Advice, TikTok