Donald Trump isn’t attending the World Economic Forum (WEF) this week, but his presidency is stirring up plenty of interest among attendees. Borge Brende, the WEF President, noted that many want to learn more about “Trump 2.0.”
Trump’s policies on trade, immigration, climate change, and taxes will be hot topics at the forum. Participants are eager to figure out what his intentions might be.
While Trump’s inauguration on Monday competed for attention, he will address the forum later in the week via video link, allowing CEOs to ask him questions directly. Brende mentioned that Trump’s presidency has heightened interest in Davos. People are coming together to understand what changes lie ahead.
There are plans for members of the Trump administration to attend, although their names haven’t been confirmed yet. Brende emphasized that the U.S. will have a noticeable presence in Davos.
Many American CEOs visit Davos each year, including those from big companies. The WEF is hopeful that Elon Musk, a supporter of Trump and the CEO of Tesla, will join in the future despite his past comments calling the event “boring.”
“Elon Musk is welcome this year and next year. Maybe he can join Mr. Trump then,” Brende said.
This meeting also marks a turning point for the WEF. Its founder, Klaus Schwab, has stepped down from executive leadership at 86 years old. Brende has taken over these responsibilities.
Brende explained that the organization is now structured differently, with a non-executive chairperson and a CEO managing daily operations.
Last year, the WEF faced criticism regarding workplace issues, including claims of discrimination. Brende acknowledged these concerns, stating that the organization does not reflect such allegations. They have formed an independent panel to investigate these claims, led by Thomas Buberl from AXA.
The panel is reviewing the issues raised and will recommend improvements to ensure a great work environment. “We aim to be a world-class organization in how we treat our people,” Brende said.
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