How Two Exhausted Parents Created a Must-Have Woolworths Product That Shoppers Can’t Stop Raving About!

A little over three years ago, Anna and Chris Regber made a bold move. They traded Berlin’s hustle for sunny Sydney, seeking a slower, more outdoor lifestyle. With their two kids in tow, they decided to start fresh on the other side of the world.

But soon, they hit a snag. There was a familiar German drink, Schorle, that they couldn’t find anywhere in Australia. Schorle is a refreshing sparkling juice made from real fruit, and it’s popular in Germany. Anna explained, “It’s everywhere in Germany, but in Australia, it was like it didn’t exist.”

At the time, Australian shelves were packed with sugary drinks and overly processed options. Feeling frustrated, they wondered if anyone else missed this refreshing drink. What started as a complaint soon became a challenge: “If no one else is making Schorle, why not us?”

With no investors or industry experience, Anna left her job as a lawyer, and they launched their own drink company. They called it Taste Drinks and set out to create Schorle in Australia. “Our goal was simple,” Anna said, “We wanted something we’d actually enjoy drinking.”

Their initial days were chaotic. They experimented in their kitchen, testing flavors and sketching labels while juggling family life. “It wasn’t a shiny startup story; just two tired parents trying to figure it out,” Anna recalled. They stored their notes, learned how to bottle drinks, and hustled to get their product into shops.

When it was finally time to share Schorle with the world, Anna used social media to promote it. “It was a lot of late-night posts, but once people tried it, they understood,” she said. The initial marketing was grassroots; it relied heavily on free tastings and personal connections.

Slowly, curiosity turned into brand loyalty. They created a strong base of repeat customers, many of whom asked for their favorite flavors by name. Some memorable moments for Anna and Chris included seeing their first cans roll off the production line and getting shelf space in major stores like Woolworths.

Schorle is unique. It’s made from cold-pressed juice—never from concentrate—with sparkling water and no added sugars. It’s fresh and made entirely from Australian ingredients, setting it apart in a crowded market. Their standout flavor? Rhubarb, which Anna likens to a “cult hero.” “Once Australians try it, they can’t get enough,” she says.

Today, you can find Schorle at various retailers, including Harris Farm Markets and Dan Murphy’s. Anna is proud of their journey, saying they never waited for permission or a perfect plan. “We just started, and now we’re here,” she shared with a smile.

Anna and Chris’s story highlights a trend of consumers seeking healthier, more authentic drink options. As we increasingly prioritize health-conscious choices in our diets, drinks like Schorle are finding their place among Australians looking for something different.

For more details on their company and products, check out Taste Drinks.

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Chris Regber,Sydney,cold-pressed juice,Schorle