Every day, Verizon teams up with local leaders and first responders across the U.S. Their goal? To ensure readiness for everything from grand celebrations to natural disasters. When the moment calls for quick action, clear communication among law enforcement and medical teams is crucial.
“For over 30 years, Verizon has supported first responders,” shared Maggie Hallbach, Senior Vice President of Verizon Public Sector. “We work closely alongside them.”
According to Hallbach, recent efforts have been shaped by annual surveys. Last fall, nearly 2,000 first responders shared their thoughts in the Verizon Frontline Public Safety Communications Survey. A striking 65% called reliable wireless communication their top priority, while two-thirds highlighted the need for 5G connectivity.
“Public safety technology is advancing, and the need for data is higher than ever,” Hallbach said. “These professionals are not just making voice calls. They’re using video and maps to enhance their situational awareness. More tools mean better protection for everyone.”
To meet these demands, Verizon is continually upgrading technology and engaging in year-round planning. Hallbach noted that these sessions help identify local concerns and create customized response strategies. For instance, in New Orleans, planning has ramped up ahead of Super Bowl LIX.
“We’ve tripled our network capacity in New Orleans, particularly in high-traffic areas,” Hallbach explained. “Key locations like the Caesars Superdome and popular fan event spots will have improved communication services. We want to ensure that first responders can act swiftly, giving fans a great Super Bowl experience.”

During the Super Bowl, Verizon Frontline will deploy tools and equipment similar to those used by their crisis response team. Last year, this team supported over 1,500 events nationwide and worked with more than 800 agencies. They also have 200 certified drone pilots ready for action if necessary.
“Our team mainly consists of former first responders and military personnel. They know how vital it is to be mission-ready,” Hallbach noted. “They understand emergency environments and the local organizations’ needs.”
Guillermo Salinas, the network director for Verizon in New Orleans, mentioned that the company has installed enough new fiber to circle Caesars Superdome over 860 times. This fiber boosts network reliability and speed significantly, benefiting customers streaming videos or making calls.

“These upgrades will last for years,” Salinas said. “They will support first responders during future disasters and events that make our city special. Our team of local engineers helps us understand community needs and refine our network.”
Some of the improvements in New Orleans are visible, like new antennas and towers. However, much of the work blends into the city’s character, showing Verizon’s respect for New Orleans’ history.
“We also have behind-the-scenes upgrades that enhance our management capabilities,” Salinas added. “This Super Bowl will be the first with a partially virtualized network, allowing for quicker upgrades and maintenance.”
“With the infrastructure in place,” Hallbach emphasized, “Verizon’s partnerships will benefit both New Orleans and public safety for years.”
“Good relationships are built on communication and cooperation,” Hallbach remarked. “When a public safety agency reaches out for help, we assist without asking if they’re Verizon customers. Their needs come first. Our support is free because we believe in our mission.”
Verizon Frontline is dedicated to meeting the needs of first responders and public safety agencies. Their network supports 5G capabilities and offers data-driven solutions for command and control during large events or emergencies.