An Indian man living in the U.S. recently gained attention online for sharing a video of Indian food items at a Walmart store in Dallas. The clip, posted by Rajat and Shilpa on Instagram, has already received over 39,000 views.
In the video, Rajat walks through the aisles and points out popular Indian products. “Let me show you some Indian products at Walmart here in America,” he starts. He showcases items like Royal lentils priced around four dollars, Haldiram’s snacks also for about four dollars, and Parle’s biscuits for around 4.5 dollars. He highlights how Walmart stocks these items to cater to the large Indian community in Dallas.
The sight of familiar brands like Parle-G and Britannia’s Good Day sparked nostalgia for many viewers. It brought back memories of home for some, while others quickly noticed the prices.
Social media reactions focused largely on cost. Many comments reflected shock at how high the prices seemed compared to India. One user expressed disbelief over the price of biscuits, comparing it to the cheaper cost back home. Another noted that it felt expensive compared to Canadian rates, again highlighting the cost differences for international shoppers.
Interestingly, a survey by the Grocery Manufacturers Association noted a rise in demand for ethnic foods in the U.S., with sales increasing by 20% over the past five years. This trend shows how diverse American grocery needs are evolving.
The presence of these products at Walmart not only highlights the growing Indian diaspora but also reflects a broader shift in U.S. supermarkets, which are increasingly catering to diverse cultural tastes.
For anyone interested in this shift in grocery shopping, you can read more about the rising popularity of ethnic foods in the U.S. in the recent report by the Grocery Manufacturers Association.
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