Inside the Apple WWDC: Craig Federighi and Joz Discuss Siri Delays, Exciting New AI Features, and the Future of Apple Intelligence

Apple’s recent WWDC 2025 keynote was buzzing with exciting updates, especially for Apple Intelligence. Though it was initially expected to be a quiet year for Apple’s AI endeavors, they launched several features across their platforms.

Starting with iOS 26, users can look forward to Live Translation available in multiple apps, enhanced Visual Intelligence that can read what’s on your screen, and smart features in the Phone app, like Call Screen and Hold for You. Additionally, the Shortcuts app is getting an AI upgrade to make automating tasks even smoother.

While Apple is pushing forward, one major aspect remains absent: a revamped Siri. Apple has confirmed that improvements, including better personal context and awareness, are in the works, but these won’t be available until at least 2026.

In a recent interview, Greg Joswiak and Craig Federighi from Apple shared insights on Siri’s evolution. They outlined their commitment to ensuring any updates meet high quality standards. Craig noted the challenges they faced with the initial architecture for Siri, explaining that it didn’t meet the level of performance Apple wanted. They decided to shift to a new version to elevate user experience.

Interestingly, there’s a growing trend of individuals using voice-driven AI like ChatGPT for life advice and daily decision-making. According to a recent survey, nearly 30% of users have turned to chatbots for guidance in personal matters. This raises a question: could Siri evolve into something similar? Craig acknowledged the potential but emphasized that Apple’s primary focus is not on giving life advice but rather on creating useful and enjoyable experiences through technology.

Apple’s approach to AI differs from competitors like OpenAI. Instead of building standalone chatbots, Apple aims to deliver AI seamlessly within existing apps. For example, Live Translate is designed to help you communicate better, without needing a separate app.

Looking ahead, Apple aims to intertwine these intelligent features into everyday activities. With iOS 26 and new functionalities rolling out, Apple is set to boost its ecosystem’s usability. The Visual Intelligence feature, for instance, will let users identify items on their screens and make instant purchases—a game-changer in user experience.

In summary, Apple Intelligence is evolving, but the promised updates for Siri are still on the horizon. The company intends to enhance daily interactions with its products, prioritizing a smooth and satisfying user experience. As they move forward, Apple remains committed to refining its AI capabilities, even as the competition intensifies.

For more insights on Apple’s announcements and technology trends, check out TechRadar’s coverage on WWDC 2025.

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