Meghan, Duchess of Sussex, has ended the partnership between her lifestyle brand, As Ever, and Netflix.
The Duchess of Sussex has her own lifestyle brand.
Launched in 2025, As Ever started with Netflix’s backing. However, that support has now come to an end. In a statement to CNN, As Ever expressed gratitude for Netflix’s support during its launch and initial year.
“We have experienced meaningful and rapid growth and are now ready to stand on our own,” the brand said. They hinted at exciting developments for the upcoming year.
Netflix confirmed it would stop financial support for As Ever but acknowledged Meghan’s vision for the brand. They noted that Meghan’s focus on elevating simple moments has successfully shaped As Ever.
Ted Sarandos, CEO of Netflix, believes Meghan’s cultural impact is often overlooked. He previously stated, “Meghan is underestimated in terms of her influence on culture.”
During an interview, Sarandos pointed out the intense public interest in Meghan. After the release of the trailer for the “Harry and Meghan” series, he noted that everything she wore became a trend, selling out globally. “People are fascinated with Meghan Markle,” he said.
This fascination is no surprise, considering recent surveys show that celebrities who engage with causes can positively influence public opinions. Meghan has often highlighted issues like female empowerment and mental health, gaining a following that admires her activism.
As Ever’s journey is just beginning. By taking this bold step toward independence, Meghan aims to redefine what a lifestyle brand can achieve, inspired by her belief in joyful, meaningful living.
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Meghan, Duchess of Sussex
