Boston’s 2026 National Women’s Soccer League expansion team has officially rebranded as "Boston Legacy Football Club." This new name comes just five months after a rocky debut with the previous name, "BOS Nation FC."
Last October, the team introduced itself with a marketing campaign called "Too Many Balls," aiming to highlight the lack of women’s professional sports in the area. However, the campaign faced quick backlash, prompting officials to retract most of the promotional materials within a day.
Jennifer Epstein, the team’s majority owner, stated that the change was a direct response to valuable feedback from fans. The goal of the new name is to celebrate Boston’s rich history while also looking forward to its innovative future. A survey of 1,500 fans and branding experts helped to narrow down a list of over 500 suggestions to just 14 names. Ultimately, it was important that the chosen name be straightforward and timeless, avoiding common themes found in other local sports teams.
Boston’s sporting landscape has a history of strong women’s teams, like the Boston Breakers, which were a founding member of the NWSL before folding in 2017. Epstein emphasized the connection to those pioneers, hoping to build a legacy that resonates with both current and future fans.
But the challenges facing Boston Legacy FC extend beyond branding. Plans to renovate White Stadium as the home field have stirred controversy and have become a significant topic in Boston’s political discussions. Some locals are concerned that this project privatizes public land, with a legal battle already underway. Initial renovation budgets have also doubled, raising questions about the project’s future.
As Boston Legacy FC prepares to hit the field next year, it will join the NWSL alongside a new Denver team that is currently engaging fans in the team-naming process. The NWSL will then expand to a total of 16 teams, marking a new chapter in women’s professional soccer.
For further insights on women’s sports and community involvement, you can check out this report from the NWSL.
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