Introducing Lasso: A Game-Changing Food-Tech Start-Up Secures $6.5M Funding to Revolutionize Your Dining Experience

Lasso, a new food-tech company, has launched with $6.5 million in funding. The team behind it previously founded Tender Food, known for its clean and tasty plant-based meat alternatives. Lasso aims to create a range of healthier food products using innovative technology.

This technology, called Lasso SpinTech, uses physics to combine protein and fiber in ways never seen before. Mike Messersmith, the CEO, highlights a growing trend: consumers want better options than what’s currently available. Many are moving away from ultra-processed foods, opting for cleaner labels, especially with the rise of GLP-1 therapies that influence dietary choices.

Historically, food processing has relied on outdated machines developed over a century ago. Messersmith points out that this limits the industry’s ability to adapt to modern consumer needs. Lasso wants to change that by using its patented technology to create nutritious foods that are affordable and appealing.

Lasso has been working on a variety of products beyond its initial plant-based meat offerings. This includes protein-rich snacks and even pet food. The company’s method is energy-efficient and compact, resembling a washing machine in size.

Recent funding was led by Rhapsody Venture Partners and will help Lasso expand its offerings into new food categories. The founders spent seven years developing their technology at Harvard’s Wyss Institute, making it versatile enough to create products from various ingredients without high heat or added sugars.

Messersmith calls the funding a key moment for Lasso, emphasizing the excitement around introducing these innovative food products. With a commitment to simple, understandable ingredients, Lasso aims to change the way consumers perceive and enjoy food.

As the market evolves, Lasso stands at the forefront of developing healthier, more transparent food options. According to a recent survey, 78% of consumers express a desire for more plant-based meals, reflecting a significant shift in eating habits. This trend aligns perfectly with what Lasso aims to achieve.

For further insights into the plant-based food market, you can explore this recent report from the Plant-Based Foods Association.

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