Mattel is launching a new Barbie doll representing autism as part of its effort to embrace diversity. This doll joins a collection that includes Barbies representing Down syndrome, blindness, and vitiligo, aiming to make these iconic dolls more inclusive.
Developed over 18 months with the Autistic Self Advocacy Network, this new Barbie aims to reflect how individuals with autism experience the world. Noor Pervez, a community engagement manager at the network, highlighted that autism varies widely among individuals, making it essential to show these different expressions.
Unique features of the doll include eyes that slightly shift to the side, symbolizing how some people with autism may avoid direct eye contact. The Barbie also has articulated elbows and wrists, allowing for gestures like hand-flapping, often seen in individuals who process sensory information this way.
The design process was careful to consider the clothing choices. Some individuals with autism prefer loose clothing due to sensory sensitivities, while others like tighter fits for body awareness. Ultimately, they chose a flowy A-line dress paired with flat shoes for comfort and stability.
Each doll comes with items like a pink fidget spinner, noise-canceling headphones, and a tablet, representing tools that assist communication for those who may struggle to speak.
This launch not only includes an autistic Barbie but also reflects Mattel’s commitment to showcasing diverse backgrounds, as seen in facial features inspired by the company’s employees in India and representations of women with Indian backgrounds.
In recent years, Mattel has expanded its Fashionistas line to include dolls with various disabilities and body types. For example, a Barbie with Down syndrome debuted in 2023, and there’s also representation for individuals with Type 1 diabetes. The goal is to portray the world children see and the possibilities they can dream.
The Centers for Disease Control and Prevention reported last year that autism affects approximately 1 in 31 children in the U.S. Notably, children from Black, Hispanic, Asian, and Pacific Islander backgrounds are diagnosed with autism at rates higher than their white peers, and it’s more common in boys than girls.
Mattel’s new autistic Barbie is set to hit stores soon, furthering a collective effort to create awareness and representation in toys, showcasing that every child deserves to see themselves in the playthings they cherish.
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Barbie, Mattel, Autism
