The Murdoch family is expanding their media empire with the launch of a new daily newspaper in California. Named the California Post, it aims to emulate the style and tone of the New York Post, complete with catchy, pun-filled headlines. One early design showcases Sydney Sweeney with the cheeky title “WE DREAM OF JEAN-Y.”
Lachlan Murdoch, son of media mogul Rupert Murdoch, is taking bold steps in 2023 to reshape the family legacy. This move comes alongside ongoing legal challenges, including a lawsuit from former President Donald Trump concerning an article in The Wall Street Journal about his ties to Jeffrey Epstein.
The New York Post has been a conservative voice in a predominantly liberal area since it began publishing in 1801. It’s known for its attention-grabbing headlines and reporting on local crime and politics. As LA becomes a focal point for discussions on immigration and politics, with public protests and statements from leaders like Governor Gavin Newsom, the California Post seeks to capture this dynamic.
News Corp CEO Robert Thomson believes the California Post can provide a fresh perspective. He remarked, “Los Angeles and California surely need a daily dose of The Post as an antidote to the jaundiced, jaded journalism that has sadly proliferated.”
LA is already home to various news outlets like the Los Angeles Times and entertainment publications such as Variety and The Hollywood Reporter. The new paper will be based in Los Angeles under the guidance of Nick Papps, who has experience with The Herald Sun in Australia.
Post Editor-in-Chief Keith Poole emphasized the importance of California in areas like entertainment and innovation. He expressed a need for “common-sense, issue-based journalism” in a state that plays such a significant role in American culture and politics.
This expansion reflects ongoing shifts in how news is delivered and consumed. As readers look for diverse viewpoints, the California Post might tap into a gap in the current media landscape, balancing coverage in a state rich with stories yet often seen through a particular lens.
For more insights on media trends, check out the Pew Research Center.

















