Introducing University Hotels: Your Ultimate Destination for Campus Comfort and Convenience

California-based developer AF Canta has introduced a new hotel brand called University Hotels in partnership with Reliance Hospitality. This brand aims to create boutique hotels linked with universities and healthcare facilities, emphasizing health and wellness.

The concept thrives on collaboration with institutions that own real estate on campuses. By transforming these spaces into hospitality ventures, the model promises a return on investment for the campus owners while enhancing campus life.

Bryan Fish, CEO of Reliance Hospitality, expresses the brand’s vision, noting that University Hotels will redefine the hospitality experience at universities. The goal isn’t just to offer luxury accommodations but to create vibrant spaces where innovation, comfort, and community meet.

The first club is set to launch in autumn 2025, followed by the inaugural hotel in spring 2026. Discussions for additional locations across the U.S. are underway, with aspirations for global expansion.

Each hotel aims to provide thoughtfully designed spaces catering to visiting scholars, alumni, medical professionals, and dignitaries. The private club will be a resource for clinicians and students, reinforcing the connection to the academic community through wellness and mindfulness initiatives.

Reliance Hospitality, established in 2015, will manage these hotels. They currently oversee a variety of independent and branded hotels, including well-known chains like Marriott and Hyatt.

Aileen Canta, founder of AF Canta, has a 20-year background in luxury accommodations, including notable projects like the Hard Rock Hotel in San Diego and The Montage in Laguna Beach. She believes these hotels can promote health and educational engagement in broader ways.

The University Hotels brand enters a growing niche already attracting attention. Hilton, for example, recently acquired Graduate Hotels, targeting university towns to cater to visitors linked to local education.

Furthermore, the trend of medical tourism is rising worldwide. Patients often travel to obtain more affordable treatments, frequently staying at hotels near their medical facilities during recovery. This blend of academia and healthcare in hospitality reflects a broader shift in how spaces are being utilized to foster community and well-being.

As society increasingly embraces health-focused living, University Hotels may provide a model for the future of both hospitality and community engagement.



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