Meghan Markle is facing criticism after rebranding her lifestyle brand from ‘American Riviera Orchard’ to ‘As Ever.’ This change has sparked backlash not only over the new name but also due to a familiar-looking photo on her website. Let’s dive into the details.
On February 18, Meghan shared an Instagram video explaining her decision to rename the brand. She felt that ‘American Riviera Orchard’ was too narrow. She wanted a name that encompassed all her passions—food, gardening, entertaining, and more. In her video, she expressed excitement about the new direction her brand is taking.
“I’m thrilled to introduce you to As Ever,” Meghan said. She explained that the term means “as it’s always been,” which resonates with her journey since creating The Tig. This new chapter reflects her love for food, gardening, and mindful living. She promised to keep fans updated as she prepares for the launch.
However, not everyone is pleased. The name ‘As Ever’ already belongs to a small business in New York, run by Mark Kolski and Astrid Dahl. After Meghan’s announcement, the couple issued a statement on social media, emphasizing they are not affiliated with her brand and thanking their supporters for rallying around them in this situation.
Many royal fans also noted a resemblance between Meghan’s new website photo and a well-known picture of Kate Middleton taken back in 2018. In the image, Meghan is seen running on grass with her daughter, Princess Lilibet, dressed in a white summer dress. Critics quickly took to social media, accusing her of copying Kate and even referencing the late Princess Diana.
Online reactions have been strong. Some users expressed their dismay at what they perceived as Meghan’s imitation of others, saying that this behavior is problematic and “creepy.” Others felt that she lacks her own identity, suggesting she often mirrors those she admires.
The backlash highlights a deeper concern for Meghan. Critics believe that by using an existing business’s name, she’s forcing them into a difficult position. Comments about her actions suggest that many members of the public view this as inconsiderate and opportunistic.
This situation raises important discussions about brand identity and the responsibilities that come with having a public platform. As Meghan moves forward with ‘As Ever,’ it will be interesting to see how she addresses these challenges and whether any changes will come as a result of this backlash.
