Is the High-Protein Trend Here to Stay? Exploring Industry Adaptations and Consumer Demand

High-protein eating is taking the world by storm. Experts estimate the high-protein product market will grow by $50.2 billion between 2023 and 2028 (Technavio). “Over the last ten years, demand for high-protein foods has steadily increased,” says Alon Chen, CEO of Tastewise.

Social media is fueling this trend. Mentions of protein on platforms like Instagram and TikTok have grown by over 10% each year, making up more than 2% of all food-related posts. Chen notes, “The rise in consumer interest is clear, with noticeable spikes expected in 2024 and 2025.” This enthusiasm is reflected not just in stores but also in restaurants, where one in five now highlights protein on their menus, marking a 10% increase.

Protein-heavy diets, such as the carnivore diet, are also playing a role. The global meat market reached $1.55 trillion, while the fish and seafood market hit $671.45 billion (Statista). But can the food industry keep pace with this growing demand for protein-rich options?

New products are hitting the shelves daily, including high-protein chocolate bars, yogurts, and pastas. For instance, Nomadic recently launched its high-protein “Power Oats,” and THIS introduced its “Super Superfood” line. “For brands, protein isn’t just a trend; it’s essential to staying relevant,” explains Chen.

While the demand shows no signs of slowing, challenges remain. “Maintaining quality and variety will be crucial,” Chen warns. Consumers are increasingly focused on affordability and sustainability, leading to a complex challenge for brands as they adapt to changing tastes.

As people’s diets evolve, they seek familiar, comforting protein sources. According to Tastewise, popular choices include rice dishes, soups, tacos, and various meats, especially fish like swordfish and salmon. In contrast, there’s a decline in interest for high-protein smoothie bowls and bars. “Consumers are shifting from sweet snacks to more savory meals,” Chen observes. There’s also a growing preference for fresh, less-processed protein options, steering away from traditional protein powders.

The future of protein in the food industry looks bright. It ties directly into health goals and lifestyles. As consumers increasingly search for nutritious options, the demand for high-protein foods will continue to rise. Emerging trends, like seed oil-free fried foods and protein blended with healthy ingredients, indicate that protein’s role in our diets is expanding.

To learn more about dietary trends, you can visit Statista’s Protein Market Overview.

Source link

face,female,girl,healthy,woman