Recent news indicates that Apple has no redesigned Vision headsets currently in development. Instead, the focus has shifted to creating smart glasses.
When Apple launched the Vision Pro in mid-2023, it heralded a new era dubbed “spatial computing.” Priced at $3,499 and featuring an intricate design with a unique operating system, the headset aimed at early adopters rather than the mass market. However, interest waned quickly, leading to an overhaul of Apple’s ambitious plans.
After the Vision Pro’s launch, rumors suggested that Apple pivoted to the “Vision Air.” This new headset aims to deliver mixed-reality experiences to a broader audience at a lower price. The Vision Air is expected to be lighter—over 40% less weight—and cost around 50% less than its predecessor. Utilizing more affordable materials and simplifying optics, it aims to improve comfort while maintaining performance.
Experts in tech innovation note that this change isn’t unusual for companies like Apple, which has a history of adjusting strategies based on market demands. According to a report from The Information, development of the Vision Pro 2, a more advanced model, has been put on hold. The priority now is accelerating the Vision Air’s release in response to challenges such as high costs and limited appeal.
Recent statistics highlight that early interest in the Vision Pro faded faster than expected. Surveys show that many users found the headset bulky and uncomfortable, which narrowed its appeal even among tech enthusiasts. By mid-2024, Apple faced plummeting demand, leading to a suspension of the original Vision Pro’s production, according to supply-chain leaks.
In a surprising twist, Bloomberg reported that work on the Vision Air has also been halted. Apple is now focusing on smart glasses to better compete with companies like Meta, emphasizing lightweight designs and functionality in daily life.
In the near term, Apple plans to launch updated models powered by its new M5 chip, despite the Vision Pro currently using older technology. This refresh may help the existing headset continue to meet user needs, but experts agree that without new innovations or successors, it risks becoming obsolete.
In the coming years, Apple’s direction will be crucial. While the transition to smart glasses reflects changing consumer preferences, it leaves questions about the future of their mixed-reality headset lineup. Reports suggest Apple might revisit the Vision products once their glasses initiative is solidified, but the landscape for AR and VR technology will continue to evolve rapidly.
For those interested, keeping an eye on Apple’s announcements about visionOS 26 and potential future products may provide insights into where this innovation journey is headed.
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