MORGANTOWN – At the Big 12 Football Media Days, Commissioner Brett Yormark shared his enthusiasm for the conference’s future. He viewed it as on the rise, comparing it to a champagne bottle waiting to pop. Despite competition from the SEC and Big Ten, Yormark believes the Big 12 can hold its own.
“I love where we’re going,” he said. “Our schools are investing heavily in infrastructure and athletes. We’re just getting started,” he added confidently, suggesting that the conference is on the brink of becoming even stronger.
This positivity places West Virginia in a spotlight. The athletic department, headed by Wren Baker, has faced many challenges. Baker has handled coaching changes and various pressures while keeping the department moving forward. His leadership aligns with Yormark’s ambitions for the Big 12.
In the backdrop of these developments, an unexpected stir came when Oklahoma’s athletic director, Joe Castiglione, announced his retirement. Baker, an Oklahoman, emerged as a candidate for that job, stirring conversations among fans and analysts alike. However, many see him as just one of several names in the mix.
Mississippi State’s Zac Selmon also seems to be a strong contender. With his background in Oklahoma and connections to past legends, he could very well grab the spotlight.
Baker, who has deep ties to Oklahoma, faces a tough decision. He’s committed to West Virginia until 2030, but an opportunity back home might be tempting. The excitement around Baker and Yormark points to a pivotal moment in the history of Mountaineer athletics.
A key aspect shaping this narrative is the financial evolution in college sports. The rise of Name, Image, and Likeness (NIL) deals and revenue sharing has transformed the landscape. According to a recent survey by the NCAA, 70% of athletic directors believe NIL will become more crucial for recruiting top athletes.
Fans on social media have expressed mixed feelings about Baker’s future. Some are hopeful he’ll stay and continue building the program, while others worry about losing local talent to more established programs. Posts on Twitter show fans discussing his potential move to Oklahoma and what it would mean for West Virginia.
Ultimately, Baker’s future may hinge not just on job offers but also on the direction Yormark takes the Big 12. Their combined vision represents a fresh opportunity for growth in a competitive college sports environment. For now, both the athletic department and its fans await what comes next.