Jaishankar: India Embraces Its Bharat Roots More Than Ever

New Delhi, Apr 9 – External Affairs Minister S. Jaishankar spoke about how India is rediscovering its cultural roots and heritage at the 75th anniversary event of the Indian Council of Cultural Relations (ICCR). He mentioned that traditions that were once overlooked are now being embraced, and more languages are gaining classical status. This shift shows that “India is today more Bharat.”

In his speech, Jaishankar noted that the ICCR acknowledges this cultural transformation, which reflects a renewed pride in India’s identity. He pointed out that there is a growing awareness and enthusiasm for India’s heritage. This pride is evident through various initiatives, from promoting tourism to celebrating practices like yoga and Ayurveda, which are gaining international attention.

He highlighted efforts like the “One District, One Product” program, which aims to boost local industries and celebrate regional crafts. Such initiatives not only honor traditions but also support local economies and communities.

Jaishankar emphasized that cultural diplomacy is vital in today’s global landscape. He cited the 2023 G20 Summit, where India’s presidency helped showcase its cultural influence, creating ripples that the world continues to feel today.

The ICCR, established in 1950, has played a crucial role in this cultural renaissance. Under Jaishankar’s leadership, there is a push to harness the strength of India’s diaspora. He called this group an invaluable asset and stressed the importance of engaging them more actively to shape India’s cultural narrative globally.

Looking at global trends, Jaishankar remarked that the world is undergoing significant changes. Economic power is shifting, leading to greater cultural diversity being recognized worldwide. This era of multipolarity offers opportunities for countries, especially from the Global South, to collaborate more meaningfully.

Jaishankar’s insights reflect a broader sentiment among experts regarding India’s growing cultural influence. As reported by a recent survey, nearly 70% of respondents believe that India’s culture and heritage are becoming more prominent on the world stage. This indicates a growing recognition of the importance of soft power in international relations.

In summary, Jaishankar’s remarks highlight a pivotal moment for India—a time of rediscovery and celebration of its rich cultural heritage that resonates both at home and abroad. The ICCR’s evolving role in promoting this narrative will be crucial as India continues to redefine its identity on the global stage.



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