John Gruber, a respected commentator on Apple, recently voiced his concerns about the company’s delay in delivering promised personalized Siri features. In his blog post, titled “Something Is Rotten in the State of Cupertino,” he explained how this delay has tarnished Apple’s reputation. Gruber argued that Apple, once viewed as the most reliable company in tech, now faces credibility issues.
Apple isn’t in financial trouble; in fact, it’s the most profitable company globally. However, Gruber believes that the trust people had in Apple is fading. He pointed out that while the company has occasionally stumbled in the past—like with the canceled AirPower charging mat—this time it’s different. The stakes are higher, as generative AI is becoming increasingly significant.
Gruber’s frustration stems not just from the delay itself, but from what he views as misleading marketing. He accused Apple of presenting a vision of personalized Siri that was more of a concept than a reality. He described their showcase at last year’s WWDC as “bullshit,” arguing that it reflects a deeper issue within the company. He emphasized that while everyone faces setbacks, it’s how a company responds that defines its leadership.
He warned that if Apple doesn’t address its failures and restore its reputation for excellence, it could harm the company’s culture. Gruber believes that accountability is essential for maintaining a high standard. If Apple embraces mediocrity, it risks losing what has made it successful for so long.
Looking at the market today, the importance of trust in tech companies is more crucial than ever. According to a recent survey by PwC, 87% of consumers are concerned about data privacy, which adds pressure for companies like Apple to deliver on their promises.
In recent months, social media has been buzzing about Apple’s challenges. Many users express disappointment and doubt over the company’s direction. Conversations on platforms like Twitter showcase concern among fans about the future of Siri and Apple’s innovation strategy.
For a deeper dive into Gruber’s insights, check out his full post on Daring Fireball.
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Source linkApple Intelligence, John Gruber
