Join AK Lexus for an Unforgettable Evening of Watches, Whiskey, and Wheels – Supporting a Great Cause!

Atkins Kroll Guam recently hosted a special event called Watches, Whiskeys & Wheels, blending luxury cars with fine timepieces and whiskey. This gathering celebrated the 2025 Lexus lineup, showcasing craftsmanship and innovation in an enjoyable way.

The event was not just about luxury; it served a greater purpose too. For every purchase made that night, Atkins Kroll pledged to donate to the Make-A-Wish Foundation in partnership with Caronel. This initiative shows how businesses like Atkins Kroll aim to turn their passion into positive impact for the community.

Clark Boswell, vice president and general manager of Atkins Kroll Guam and Saipan, highlighted that Lexus is more than just a vehicle. It represents a refined ownership experience, emphasizing bold design and exceptional craftsmanship. “We are proud to offer experiences that align with our brand’s values,” Boswell stated.

In addition to showcasing cars and watches, the event revealed the PHR Club and an exclusive membership for Lexus owners. This membership opens doors to some of the best dining options, championship golf courses, and other luxury experiences in Guam. These perks aim to enhance the lifestyle of Lexus owners beyond just driving.

Moreover, Atkins Kroll introduced the Lexus Omotenashi Gift Box for every Lexus purchased in 2025. This unique gift reflects the brand’s legacy of elegance and hospitality. To further boost the ownership journey, they also launched AK Signature Care+, a new service package that offers complimentary maintenance for five years. This package aims to ensure that Lexus owners enjoy comfort and convenience at every step.

These initiatives not only enhance the ownership experience but also showcase Atkins Kroll’s commitment to Guam. They are dedicated to redefining luxury car ownership and maintaining lasting relationships with their customers.

Social media reactions to the event were overwhelmingly positive, with many attendees sharing photos and experiences online, underscoring the growing trend of luxury brands engaging with communities in meaningful ways.

In a world where consumer choices increasingly reflect values and commitments, events like these are a testament to how businesses can blend luxury with purpose.

For more on the impact of community-focused events in the luxury market, you can refer to this report from Harvard Business Review.

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