Join Industry Expert Rebecca Fish in Transforming Health Communication: Enroll in the UNC Hussman School’s Engaging Certificate Program!

Rebecca Fish has joined the UNC Hussman School of Journalism and Media as a professor. With over 25 years of experience in healthcare, she’s excited to teach health communications and lead the Certificate in Health Communication and Marketing.

Rebecca’s journey in healthcare includes roles at major organizations like Merck and GlaxoSmithKline. She also served as a senior policy adviser to a U.S. official, collaborating with global health groups such as the World Health Organization and the Gates Foundation. Her blend of business and policy experience enriches her teaching.

According to Raul Reis, the dean of UNC Hussman, Rebecca’s expertise is crucial for students and their future careers. Her focus on effective communication will help tackle significant health challenges in society.

The Certificate in Health Communication and Marketing is a three-course program designed for undergraduate students. It covers essential healthcare stakeholders and their motivations. The goal is to equip students with the communication skills needed to address various healthcare challenges.

“Health communication isn’t just about creating a campaign,” says Rebecca. “It’s about strategic engagement with key stakeholders to improve health outcomes.”

The idea for this certificate came from Lisa Stockman Mauriello, a dedicated UNC alumna. After returning for her master’s, she aimed to shape future leaders in health communication. Sadly, she passed away in 2021 from ALS, but her vision continues through this program.

Rebecca aims to honor Lisa’s legacy by making the certificate a benchmark for excellence. She collaborates with colleagues to ensure its success.

Though the certificate is for UNC Hussman students, Rebecca is seeking partnerships across the university to enhance the program. Plans include working with departments in public policy, business, and global public health. Her students have already collaborated with the UNC Lineberger Cancer Center, applying their skills in real-world settings.

Rebecca also advises the Mock Health Club, which engages students in simulations, like responding to an Ebola outbreak. This practical approach is gaining popularity among students.

“Professor Fish has been incredibly supportive,” says Neha Srinivasa, a student involved in the Mock Health Club. “She genuinely cares about our success, from academics to career advice.”

Looking ahead, Rebecca plans to enhance the curriculum by adding foundational courses and global perspectives. She is also working to bring industry experts as guest speakers, giving students practical insights.

“Switching to academia was a big step for me, but I find teaching deeply rewarding,” says Rebecca. “Seeing my students engage and ask insightful questions is inspiring. I know they will tackle crucial healthcare issues in the future. The supportive community here has made my transition smooth.”