Join the Action: World Rugby Unveils Exciting Women’s Rugby World Cup 2025 Content Creator Program!

The Women’s Rugby World Cup is kicking off an exciting content creator program for 2025, building on the successful initiative from 2021/22 in New Zealand. This program aims to nurture new talent in social media and content creation while helping participants connect and share their experiences.

By embedding content creators throughout the tournament, the program will highlight women’s rugby on a global scale. Creators will capture everything from training sessions to game days, even providing a sneak peek behind the scenes. This not only showcases the teams and players but also helps elevate their stories to a wider audience.

One of the standout features of this initiative is the dedicated learning and development program. Participants will join virtual sessions with industry experts, gaining valuable skills and insights that will support their growth as content creators. This hands-on experience is designed to empower them professionally.

Sally Horrox, World Rugby’s Chief of Women’s Rugby, emphasizes the significance of this program. She believes it will enhance the visibility of women’s rugby and bring diverse perspectives to fans worldwide. Stories from the tournament will be shared like never before, highlighting the incredible talent and passion within the sport.

Sarah Massey, Managing Director for Women’s Rugby World Cup 2025, shares that this program is a fantastic chance for individuals to develop their skills and advance their careers. Participants will not only grow personally and professionally but will also be key in telling powerful stories throughout the tournament.

If you’re interested in joining this program, you can learn more about how to apply here. Applications are open until Friday, February 21, 2025.