Join the Culinary Celebration: FoodieCon® by StarKist® Returns to the Food Network South Beach Wine & Food Festival!

Join the lively conversation around food! A special event for foodies and content creators is back.

MIAMI, January 13, 2025 — The Food Network South Beach Wine & Food Festival (SOBEWFF®) is excited to bring back FoodieCon® presented by StarKist®. This event is a fantastic chance for food fans to connect with their favorite culinary creators. Get ready for live cooking demos, interactive talks, and exclusive meet-ups.

Taking place on February 22nd at the Mondrian South Beach, FoodieCon® will feature viral culinary stars. It’s an awesome moment for food lovers to learn and engage in a fun, dynamic setting.

This year marks the fifth edition of FoodieCon®, solidifying its place as the top event for culinary content creators and their audiences. It highlights how social media impacts food trends, offering a unique chance for fans to meet and interact with their favorite online chefs.

Founded by Lee Brian Schrager, SOBEWFF® has hosted famous chefs and celebrities over 23 years. Notable figures like Alain Ducasse, Snoop Dogg, and Bobby Flay have participated, raising over $50 million for various charities. Schrager noticed how content creators gained immense influence, leading to the launch of FoodieCon® as a way to connect this new wave of culinary stars with their fans.

FoodieCon® features an exciting lineup of events on the Hexclad Main Stage with popular creators. Attendees will dive into engaging panels covering topics like “The Creator Economy” and “Couples Who Content.” Highlights include the “FoodieCon® Olympics,” where creators tackle fun culinary challenges.

Lee Brian Schrager describes FoodieCon® as a merging of food culture and technology. It inspires participants and deepens their relationship with food in today’s digital age.

Since its start in February 2023, FoodieCon® has become increasingly popular, gaining an impressive 12 billion impressions and doubling attendance each year. The event features famous influencers like Neil Patrick Harris, adding to its success. The 2025 event boasts a collective social media reach of nearly 120 million followers.

FoodieCon® is a key part of SOBEWFF® and has sold out in previous years. It proves the growing importance of digital content in the culinary world and the strong desire for real-life connections.

Tickets for FoodieCon® are priced at $100, with all proceeds going to the Chaplin School of Hospitality & Tourism Management at Florida International University. This supports education and industry growth while giving students hands-on experience with renowned chefs.

For more details on the lineup and schedule, visit HERE. Don’t miss out on this unique event that celebrates the vibrant world of food and social media!

Lee Brian Schrager, recognized as “The Food Festival Booker” by The New York Times, is the mastermind behind this festival, bringing together culinary talent while supporting local education.

The South Beach Wine & Food Festival® is produced by Florida International University and Southern Glazer’s Wine & Spirits, with backing from local authorities. Find out more at sobewff.org or call 866.271.8540.

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