As the Union Budget 2026 approaches, ET NOW and ET NOW Swadesh have launched “Budget Bharat Yatra 2026 – Before the budget speaks, Watch India Speak.” This initiative aims to gather opinions and expectations about the budget from across India, beyond just the large cities.
The initiative will last for a month and focuses on listening to voices from entrepreneurs, small businesses, traders, and first-time taxpayers in growing cities. It’s about capturing the hopes and concerns of everyday people regarding economic growth, job creation, taxes, and investments.
Viewers can catch Budget Bharat Yatra 2026 on weekdays at 4 PM, with a repeat at 10 PM on ET NOW. ET NOW Swadesh will air the program at 4:30 PM. This initiative moves beyond typical discussions in studios, bringing real stories from various regions, including Indore, Chennai, and Bengaluru, to the forefront.
Ashish Sehgal, CEO of Times Television Network, highlighted that the budget is more than just numbers; it reflects the hopes and dreams of the country. Engaging with people outside the metros gives a clearer picture of what India wants from Budget 2026.
Interestingly, a recent survey conducted by Deloitte found that 74% of small business owners feel optimistic about the upcoming budget, hoping it will bring more support for their growth. This optimism showcases a shift towards recognizing the importance of grassroots perspectives in national economic discussions.
As part of this project, Deloitte will support with insights and expertise, aiming to provide a comprehensive view that reflects the true economic expectations of the nation. This effort not only amplifies voices from various sectors but also helps shape the national conversation around the budget.
By focusing on grassroots engagement, ET NOW and ET NOW Swadesh are bringing the budget discourse closer to those it impacts most, ensuring diverse opinions are heard. This can potentially lead to decisions that better address the needs of people from all walks of life as we approach Budget Day.
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