Join the Fun: Miami Drivers’ Parade Showcases Eye-Catching LEGO Big Builds!

At an impressive scale nearly matching Formula 1 cars, each massive LEGO build consists of about 400,000 bricks and weighs a hefty 1,000 kilograms. These creations can reach speeds of 20 kph and meticulously capture the details of real F1 cars, from sponsor logos to authentic Pirelli tires.

Emily Prazer, the Chief Commercial Officer at Formula 1, expressed her enthusiasm for this unique collaboration. “It’s exciting to see innovation in our sport,” she said. The partnership with the LEGO Group adds a fun twist to the Grand Prix, drawing in new fans and enhancing the race experience.

Julia Goldin, the Chief Product and Marketing Officer at LEGO, echoed this sentiment. “We’re always pushing our limits,” she shared. “This project highlights our collaboration with Formula 1 and its ten teams, showcasing how creativity knows no bounds with LEGO.”

After the Miami event, the ten LEGO builds will embark on a global tour, making stops at future races. Fans can look forward to more interactive experiences that blend the thrill of racing with the joy of building. For details, visit LEGO.com/F1.

Interestingly, surveys show that partnerships like this positively impact brand engagement. In a recent study, 70% of fans expressed increased interest in F1 after seeing creative collaborations with brands like LEGO. This reflects a growing trend where sports and creative industries unite to captivate audiences.

As Formula 1 continues to innovate, it’s exciting to see how these imaginative projects will evolve in the future, further engaging fans both old and new.

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