ET NOW and ET NOW Swadesh are launching ‘Budget Bharat Yatra 2026’. This exciting initiative will gather budget insights from across India, focusing not just on big cities but also on emerging areas and smaller towns. The goal is to capture the real economic hopes and concerns of people from all over the country.
This month-long series will roll out in various cities. Shows will air on weekdays at 4 PM, with a repeat at 10 PM, while special weekend episodes will highlight different perspectives and run through various time slots. Key cities like Indore, Chennai, and Bengaluru will be part of this on-the-ground outreach, connecting with local businesses, industry leaders, and everyday taxpayers.
Ashish Sehgal, the CEO of Times Television Network, emphasizes that the Union Budget reflects India’s priorities. He believes this initiative will bring real voices from outside metro areas into the national budget conversation.
This year, small and medium enterprises (SMEs) are crucial. Recent statistics show that they account for nearly 30% of India’s GDP. Engaging with these sectors can uncover opportunities for growth, especially as India moves toward a more inclusive economy. By highlighting the needs and expectations of these businesses, Budget Bharat Yatra 2026 aims to keep the focus on what truly matters for local communities.
As part of their commitment to showcasing the economic pulse of the nation, ET NOW and ET NOW Swadesh are working with experts like Deloitte to ensure a data-driven approach. Their collaborative efforts will help shed light on key areas such as employment, investment, and taxation ahead of the upcoming budget.
Through this initiative, the voices from lesser-heard regions will shape the dialogue, ensuring that a diverse range of perspectives is involved in the budgeting process. In a nation as vast as India, capturing these localized insights is essential for inclusive growth.
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