Join the Movement: Sun Valley Rally Draws Hundreds for Tax Incentives – ‘We Just Want a Fair Chance to Work!’

Hollywood workers rallied in Sun Valley last Sunday, seeking solid support for film and TV production to stay in Los Angeles. The event took place at SirReel Studios and was a mix of speeches and community spirit, complete with food trucks and branded merchandise. Local politicians, actors, and writers gathered to discuss the decline in production that has left many feeling abandoned.

At the heart of their appeal is Governor Newsom’s proposed $750 million tax incentive plan, outlined in new legislation (AB 1138 and SB 630). The intention is to discourage studios from moving to more affordable locations.

However, not all voices are in favor of the proposal. L.A. City Councilwoman Nithya Raman pointed out a common misconception. “Many believe Hollywood is just for the rich," she noted. "But it encompasses a wide range of skilled workers—set designers, drivers, hairdressers, and more. We’re not asking for a handout. We just want the opportunity to work in L.A. and raise our families here.”

Councilwoman Imelda Padilla echoed the concern over limited political support, urging residents to advocate for the initiative. "Only four out of fifteen councilmembers are engaged with this issue. We need to make sure job preservation in L.A. is a priority."

Director Adam Bhala Lough challenged the current cap on incentives, suggesting California should take bolder steps. He compared the state’s approach unfavorably to countries like the U.K. and Canada, which actively invest in their film industries. "California is missing out while other countries reap the benefits," he argued.

Recent statistics from Film in L.A. signal a troubling trend. Studio occupancy dropped from an average of 90% between 2016 and 2022 to just 69% in 2023. This decline continued into 2024, hitting 63% occupancy. The episodic television sector has faced an even steeper decline, dropping to only 20% of all production on certified stages in 2023, down from about 30% in previous years.

Joely Fisher from SAG-AFTRA also highlighted the urgency of the situation. “The nation is at a crossroads; we’re fighting for the future of our industry,” she said, invoking a sense of nostalgia for past struggles against corporate greed and rallying people to unite for a brighter future in California.

As these workers strive for better support in a changing industry, the conversation around production incentives remains crucial. The goal is clear: ensuring that Hollywood remains vibrant and that its community stays strong.

For more information regarding the proposed legislation, you can visit California Legislative Information.

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California Film & Television Tax Credit Program,Labor,Stay In LA