QGroup Foundation has kicked off a new campaign called “Settal Sunu Reew,” or “Keep Gambia Clean,” in collaboration with the Ministry of Environment, Climate Change, and Natural Resources. This campaign aims to change how people view cleanliness and waste management across the nation.
The main goal of this initiative is to reduce litter and illegal dumping in cities, improving public health and fostering a sense of responsibility in the community. It focuses on education, particularly for the youth, and encourages everyone to take part. The campaign also seeks to create jobs in recycling and green initiatives, showing that caring for the environment can positively impact the economy.
Unlike simple clean-up drives, “Settal Sunu Reew” emphasizes long-term education and community involvement. Upcoming activities include regular clean-up events, the installation of eco-friendly waste bins, and media campaigns to spread awareness. There’s also a beautification project planned for certain areas to set an example for others.
The launch event at Brusubi was attended by government officials, community leaders, and youth organizations. Isatou Jah, from QGroup Foundation, highlighted the campaign’s aim beyond just cleaning. She noted that it is essential to change how people think about cleanliness and take shared responsibility for their actions. “Keeping The Gambia clean is not solely a government job; it concerns every individual,” she stated.
Transport Minister Ebrima Sillah praised the effort, acknowledging the difficult waste management situation in Brusubi. He reported that QGroup has already invested over D50 million to improve local infrastructure. He also called for stricter enforcement of laws against littering, stressing that everyone has a role to play.
Dawda Badjie, head of the National Environment Agency, echoed these sentiments, urging citizens to actively participate in keeping their spaces clean. “Changing habits starts with us,” he said. The Minister of Environment, Rohey John Manjang, also supported the campaign, seeing it as a pivotal moment in tackling this ongoing issue.
Recent statistics indicate that poor waste management contributes to about 20% of health-related issues in urban Gambia. This highlights the urgent need for community-driven initiatives like “Settal Sunu Reew.”
As seen in social media trends around the campaign, users are sharing their clean-up participation and urging others to get involved. This grassroots movement is gaining momentum, showcasing a collective desire for a cleaner environment.
In summary, “Settal Sunu Reew” isn’t just about cleaning; it’s about building a culture of responsibility and sustainability. It reflects a growing awareness that everyone—the government, businesses, and citizens—must work hand-in-hand for a cleaner, healthier Gambia.
