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In Prayagraj, the excitement for reels and social media has taken the Maha Kumbh to a new level, allowing devotees to share their spiritual experiences digitally. The first major snan of Paush Purnima saw a buzz of activity as chants filled the air. While many worshippers immersed themselves in the sacred waters of Sangam, a group of YouTubers and reel makers captured the moments on their smartphones, sharing everything live on their channels.

This Kumbh isn’t just about faith; it’s a blend of spirituality and technology. Social media’s rise, especially since the pandemic, has changed how events like these are experienced and shared. Mohit Chauhan, a 22-year-old Instagrammer from Delhi, said, “This is not just a gathering of faith, but also a unique chance to connect with a wider audience through our online presence.”

The hashtag “#EktaKaMahaKumbh” gained traction on platforms like X and Instagram, showcasing the unity and collective spirit of the event. By the afternoon, it was trending, with thousands of users posting pictures and videos. The international appeal of the Kumbh drew in participants from places as far as Japan and South America, each eager to document the vibrant atmosphere.

Devotees shared emotional stories, offering virtual darshan of the Triveni Sangam to their loved ones via video calls. At the riverbanks, crowds gathered to take selfies with standees of prominent leaders, reflecting their enthusiasm for both spiritual and social connections.

As many lined up at the ghats from midnight, some elderly devotees performed the traditional “dandavat parikrama,” prostrating themselves in prayer. This careful ritual shows the deep devotion that has always been a part of the Kumbh.

Overall, this Maha Kumbh is not just a religious gathering but a significant event where faith and technology intersect, creating a unique experience for attendees and viewers alike.

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