MOSCOW, Idaho – Learfield, the multimedia rights partner for University of Idaho Athletics, has appointed Katie Elliott as the new General Manager of Idaho Vandals Sports Properties (IVSP).
In her new role, Elliott will be the main contact for Learfield regarding the university’s multimedia rights and corporate sponsorships. She’ll collaborate closely with Director of Athletics Terry Gawlik and the athletics team on everything related to this partnership.
“We’re excited to have Katie connecting our sports programs with local businesses,” Gawlik said. “Her extensive experience in the region will be a great asset. Plus, it’s wonderful to welcome a University of Idaho graduate back to Moscow.”
Elliott brings over 25 years in business development and sales to her position. Most recently, she worked for more than 16 years at Morgan Murphy Media in Spokane as an Account Executive and Local Sales Manager. She has a strong track record in both B2B and B2C sales and team leadership.
“Returning to my alma mater is an incredible opportunity,” Elliott shared. “My professional background, paired with my passion for the Vandals, will help elevate Idaho Athletics. I’m excited to work with the talented team at Learfield to shine a light on our community. Go Vandals!”
Elliott holds a B.S. in Marketing from the University of Idaho and has lived in Moscow for 11 years after her graduation.
About Learfield
Learfield is a top media and technology company in college athletics. It connects brands, fans, and sports through various digital platforms and extensive data resources. With ties to over 1,200 colleges and numerous brand partners, Learfield maximizes engagement and revenue for its partners, enhancing the overall experience for fans.
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