Khetika Secures $18 Million to Fuel Expansion: Revolutionizing Healthy Eating!

Mumbai-based food company Khetika has made waves by securing $18 million (about ₹153 crores) in a funding round led by the Narotam Sekhsaria Family Office and Anicut Capital, along with participation from existing investors. Cofounder and CEO Prithwi Singh revealed that 70% of the money is for primary needs, while the rest is secondary capital.

The funding will help Khetika build its brand, expand geographically, introduce new clean-label food products, and set up manufacturing facilities. Singh emphasizes a strong interest in international markets, specifically targeting Europe, the Middle East, and the US. He stated that the demand for Indian products abroad is on the rise, but these products must meet high-quality standards. Khetika believes it is well-positioned to meet those demands.

Founded in 2017, Khetika offers a range of preservative-free foods, including batters, spices, chutneys, and millet-based staples. They use a traditional stone-ground process to maintain quality. The company sources directly from farmers in 14 Indian states, including Rajasthan, Gujarat, and Punjab, and operates four manufacturing facilities across the country.

Khetika’s products are available on all major e-commerce platforms and through its own distribution network, SuperZop, which supplies traditional kirana stores. Interestingly, quick commerce channels currently account for about 25% of sales and are growing the fastest, though the majority still comes from kirana outlets.

According to recent reports, the demand for health-oriented food brands in India is surging, spurred by rising consumer awareness and increasing disposable incomes. Khetika generated revenues of around ₹147 crores in 2024-25, slightly down from ₹160 crores the previous year. Singh has ambitious plans to boost turnover to ₹2,000 crores within three years through channel expansion and new product launches.

Adithya Bharadwaj from Anicut Capital noted that Indian consumers increasingly seek health-focused foods that prioritize nutrition and transparency – exactly what Khetika aims to deliver.

This focus on clean-label products mirrors a broader trend in health and nutrition. According to a recent survey, over 60% of Indian consumers prioritize clean-label foods, meaning products with no artificial ingredients or additives. This trend indicates a shift towards healthier eating habits and a demand for transparency from food brands.

As Khetika positions itself for growth, it reflects the changing landscape of food consumption in India, where both authenticity and health are becoming paramount. The coming years will be pivotal for the brand, as it navigates both local markets and international opportunities while contributing to evolving dietary preferences.



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