Khloé Kardashian recently shared her thoughts about her sister Kim’s new SKIMS product: the Faux Hair Micro String Thong. In a playful game with Elle, she didn’t hold back. While discussing three viral SKIMS items, she declared, “The Merkin, we have to kill. I’m not for that. It’s too much for me.”
The thong, launched on October 14, features faux hair in various shades. Kim’s marketing team announced it with a cheeky reference to 1970s game shows, declaring it “the ultimate bush.” Priced at $32, the product aims to be SKIMS’ boldest offering yet.
Fans had mixed feelings on social media. One user asked, “Who asked for this???” Another joked, “I’m calling 911.” Yet, some applauded Kim’s clever marketing strategy, noting how it drives traffic to the website. One commenter said, “Smart way to bring people to your website. Genius e-commerce team!”
Historically, SKIMS has been known for its innovative products. In 2023, they introduced a bra with a built-in faux nipple and, earlier this year, a face wrap designed for nighttime use. The face wrap has become popular among users for its supportive design.
Experts in fashion marketing stress the importance of daring moves like this, especially in today’s ever-changing landscape. It can spark conversations and keep a brand fresh in consumers’ minds. Kim, who co-founded SKIMS during the pandemic, aims to cater to a wide market with her inclusive sizing and diverse product range.
In the end, the reactions show how Kim’s bold moves often lead to both confusion and appreciation. With SKIMS reaching for new heights, it’s clear that the Kardashian brand knows how to keep the public talking.
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