Kraft Heinz to Eliminate Artificial Dyes from Food: A Response to RFK Jr.’s Call for Change | CNN Business

Food giant Kraft Heinz is making a significant change. By the end of 2027, they plan to eliminate all artificial colors from their products in the U.S. This decision comes amid growing concerns from consumers and public health officials, including Secretary Robert F. Kennedy Jr.

Kraft Heinz, known for beloved brands like Kraft Mac & Cheese and Heinz ketchup, announced that it will no longer include synthetic food dyes. The company has been working towards this goal for some time and has already removed artificial colors from Kraft Mac & Cheese since 2016.

Why is this important? Artificial dyes are often criticized for potential health risks. A recent report from the U.S. Food and Drug Administration (FDA) highlighted concerns about these synthetic additives, including links to cancer and behavioral issues in children. In fact, the FDA banned the use of Red Dye No. 3 in food products earlier this year.

As Kraft Heinz shifts its strategy, it may influence other food companies to reconsider their use of artificial dyes. Kennedy praised this decision, suggesting it reflects how effective government regulations can shape industry practices.

Several states, including California and Virginia, have already banned artificial dyes, and more are expected to follow suit. The Environmental Working Group reports that a significant number of U.S. states are looking to impose similar restrictions.

Kraft Heinz is also under pressure from Kennedy, who has been urging food companies to remove artificial dyes proactively. This move from Kraft Heinz may be an attempt to stay ahead of potential regulations and to meet the growing consumer demand for healthier products.

Meanwhile, sales trends show that many of Kraft Heinz’s staple products, like Lunchables, are losing popularity. The company’s sales dropped by 6.4% last quarter, prompting them to explore strategic changes.

In a landscape where consumers are increasingly seeking natural and healthier options, this decision might be a move to regain their footing. Analyst opinions vary, with some suggesting it could signal further divestments or mergers as the company adapts to current market demands.

For more on the health implications of artificial colors, you can refer to this FDA report.

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