Meliá Chiang Mai’s Executive Chef, Suksant Chutinthratip, also known as Chef Billy, recently received the prestigious Chiang Mai Green Kitchen “Green People” Award. This honor recognizes his efforts to create a more sustainable food system.
For the fourth year in a row, Meliá Chiang Mai’s Laan Ha Kitchen and MAI Restaurant and Bar earned the “Chiang Mai Green Kitchen” certificate. This project, supported by the Tourism Authority of Thailand and the Thai Health Promotion Foundation, promotes organic and sustainable dining in Chiang Mai, with 44 restaurants and hotels participating.
Chef Billy has made significant strides by collaborating with local farmers. He helps them develop crop calendars that better match local seasons and kitchen needs. This partnership reduces risks for farmers and strengthens food security and income. By guiding farmers in business planning and marketing, he empowers them to become “food system entrepreneurs” who understand market demand and value.
Chef Billy also engages youth through the “Young Chefs” program, where university students learn about organic farming and environmental stewardship. He expressed gratitude for the award, stating, “While my name is on the award, it’s a recognition of our hotel’s management and the farmers who contribute to this responsible food system.”
Meliá Hotels & Resorts, founded in 1956, is known for its commitment to guest well-being. The brand has redefined itself to offer personalized services and unique experiences aimed at relaxation and quality time. Today, Meliá operates over 380 hotels in more than 40 countries, making it a leader in sustainable tourism. According to S&P Global, it is one of the top sustainable hotel companies in both Spain and Europe.
In recent years, statistics show a rising trend in the demand for sustainable tourism. A recent survey indicated that over 70% of travelers prefer eco-friendly accommodations. This shift highlights the importance of chefs like Billy in promoting sustainable practices in the hospitality industry.
For further details, you can check S&P Global’s Corporate Sustainability Assessment which outlines the sustainability rankings of various companies.
In essence, Meliá Chiang Mai is setting an example in responsible tourism and sustainable dining, responding effectively to the growing demand for eco-conscious experiences.
