Two leaders from the world of media are set to testify before Congress: Katherine Maher from NPR and Paula Kerger from PBS. Both bring unique experiences and face different challenges in the evolving media landscape.
Katherine Maher, CEO of NPR, is known for her digital media expertise. Since joining NPR last year, she has focused on addressing concerns about bias after facing criticism from conservative groups. Her background includes serving as the CEO of the Wikimedia Foundation, which supports Wikipedia. Maher recognizes the need for NPR to represent diverse views across the nation. She has reached out to members of Congress to gather their perspectives and has made changes in programming to reflect this commitment. “I believe it is essential that NPR reaches a broader audience,” she stated, highlighting her goal to enhance how the network connects with listeners.
On the other hand, Paula Kerger is the longest-serving CEO in PBS’s history, taking the role in 2006. She came to PBS from a New York member station and previously worked in fundraising for the Metropolitan Opera. Kerger has grappled with the shift to streaming and the decline of traditional TV. Under her leadership, PBS has adapted by partnering with services like YouTube TV and launching PBS Passport, a subscription platform. Recently, PBS faced criticism over certain programs, notably the “Drag Queen Story Hour,” which it decided to remove in light of backlash.
Both Maher and Kerger’s experiences reflect a broader trend in media. A 2023 survey by the Pew Research Center noted that about 60% of Americans now prefer on-demand content over traditional television. As public media navigates these changes, the question remains: how will they maintain relevance in a rapidly shifting landscape? While Congress examines their strategies, it’s clear that adapting to audience needs and preferences will be crucial for the future of both NPR and PBS.
For more on the evolving media landscape, check out the Pew Research Center’s findings on media consumption trends.
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