Liverpool FC Takes a Bold Step: Offsetting Product Carbon Footprint with Innovative Carbon Removal Credits

Liverpool Football Club (LFC) has teamed up with 1PointFive, a company focused on Direct Air Capture (DAC) technology, to create exciting new products for fans. These products will help offset the carbon emissions linked to their manufacturing by buying carbon credits from 1PointFive.

This partnership is a big move for LFC as part of their “The Red Way” sustainability strategy, which started in 2021. The club has set some ambitious goals: they aim to cut operational carbon emissions by 50% by 2030 and reach net zero by 2040. Additionally, they want their merchandising operations to be carbon neutral by 2030.

With this collaboration, LFC will measure the total emissions of their products, from production to delivery. They will then buy an equivalent amount of carbon removal credits from 1PointFive to balance these emissions.

Ben Latty, LFC’s Chief Commercial Officer, shared his excitement: “Sustainability is at the heart of everything we do at the club. Through The Red Way, we aim to reduce our carbon footprint and inspire positive change for our people, planet, and communities. Partnering with 1PointFive allows us to explore cutting-edge carbon removal technologies, helping us on our journey to halve our emissions by 2030 and achieve net zero by 2040.”

DAC technology plays a crucial role in the shift to a net-zero energy future. It captures CO2 directly from the air, making it usable or storing it permanently. The Intergovernmental Panel on Climate Change (IPCC) mentions that to keep global warming below 1.5°C, we need to scale up carbon removal methods to billions of tons annually, with DAC being a key player in this effort.

1PointFive is working on several projects in the U.S., including STRATOS in Texas, which is set to be the world’s largest DAC facility. Once operational, it will capture 500,000 tonnes of CO2 each year, with the opening expected in mid-2025.

Michael Avery, President of 1PointFive, emphasized the importance of their collaboration: “Our organizations share a mission of sustainability. By joining forces, we can showcase how Direct Air Capture can help tackle product emissions and enable consumers to make eco-friendly choices.”

Check out this related article: Empowered Voices: How Six Inspiring Women are Transforming Climate Adaptation in Local Communities